How Republicans Could Still Win

A forthcoming poll suggests ways they can persuade voters in swing districts.

By Kimberley A. Strassel

Sept. 13, 2018 6:58 p.m. ET

Primary election voters at a polling station inside Boston City Hall, Sept. 4. PHOTO: CJ GUNTHER/EPA-EFE/REX/SHUTTERST/EPA/SHUTTERSTOCK

This was a week of gloomy midterm polls for the Republican Party, with a wave of results projecting a Democratic takeover of the House and maybe even the Senate. But not all polls are created equal. If Republicans bother to read just one, it should be a yet-unreleased survey that tells a more nuanced story.

The data come courtesy of the Club for Growth, a conservative outfit that plays to win. The club’s donors expect it to place smart bets in elections, which it can’t do if it relies on feel-good data. It uses WPAi, the data firm that in 2016 found Wisconsin Sen. Ron Johnson really did have a shot at re-election, then crafted the messages that got him the money and votes for victory.

WPAi just handed the club in-depth polling of the people who matter most this midterm—1,000 likely voters in 41 competitive House districts. The results are quietly making their way to Republican leaders, and the club agreed to give me an advance look. Bottom line: Many of these races are winnable—if Republicans have the courage of their convictions and get smarter in tailoring their messages to voters.

On the surface, the results mirror other recent polls. President Trump has a net-negative approval rating across these districts, with his unfavorable ratings notably high among women (57%), independents (58%) and suburban voters (52%). Those who answered prefer a Democratic Congress that will check Mr. Trump (48%) to electing Republicans who will pass his agenda more quickly (42%). The biggest alarm bell is the 12-point enthusiasm gap—with 72% of Democrats “very interested” in this election, compared with 60% of Republicans. In suburbia, the 12-point gap widens to 24.

Yet this thundercloud has silver linings. One is that Republicans still hold a 3-point lead on the generic ballot in these districts, meaning they have a real chance if they get their likely voters out. An even bigger opening: Approximately 25% of those polled remain “persuadable” to vote Republican—if they hear the right things. Read more …